The grandeur of Italy on stage at Duco Travel Italy -

The grandeur of Italy on stage at Duco Travel Italy –



21/25 MARCH 2022 – FLORENCE

The grandeur of Italy on stage at Duco Travel Italythe first event with a focus on a single destination to enhance the excellence of Italian hospitality to the most important buyers in the world. Enit attends the boutique travel summit to encourage meetings between high-end hospitality experts and selected travel consultants from different markets. They are frontline travel consultants and a mix of opinion makers, experienced top sellers and highly skilled next-generation professionals. The high-end sector is among the main ones in the Enit international branded content campaign: it is focusing on concept of luxury as the authenticity of the experience of Italian excellence with the payoff “The luxury of beauty”, which wants to express the idea that the true Italian luxury is the possibility of enjoying the wonderful Italian beauty. Italy communicates luxury differently depending on the country. The cultural sensitivity in declining the different messages embraces hidden luxury in the Netherlands, refined and not obvious luxury in France, eco-sustainable luxury in Sweden and so on. Even in the planning of influencer campaigns, the world of luxury is a constant for Enit. The choice to participate in Duco leads to the center too Italian food and wine among the most exclusive experiences and already present in the campaigns ofNational Tourism Agency which has always invested in luxury fairs, including ILTM Cannes that will be the driving force to revive a tourism of which Italy already has the primacy. The event is a celebration of the rebirth of the trip to Italy and was organized in compliance with the provisions issued by the Italian government and the local Florentine authorities. The event is attended by Enit lbody responsible for promoting tourism in Italy with a dedicated space to make the Peninsula known.

“Il the luxury sector should be the first to restart. Personalized experiences full of every possible comfort mean that luxury travel will have a surge in recent years also due to the new trends dictated by the pandemic and will be an incentive to recall again the big spenders who, like everyone, want to return to travel and enjoy the beauties of Italy “declares the President of Enit Giorgio Palmucci. Duco will also host the famous Lemon Awards, designed to celebrate Italy’s inherent creativity and charm. Each hotelier shared a video or photo, created and produced by their team members. With “Duco Gallery “ An online showcase was also inaugurated this year, offering insights into the hotels as well as the secrets for each region. And finally Virtual Ducoan online dating program that drew on the net for a long-awaited presentation event.

American interest in travel to Italy has seen a surge. In the period between January 16 and February 16, Americans showed a peak of interest in travel to Italy (flight + accommodation) according to Google searches with a maximum interest peak on February 6.

Among most passionate Americans, New Yorkers come first followed by Californians and Floridians. Travelers from the USA mainly focus on Rome where the greatest volume of interest is concentrated, followed by Milan, Venice, Florence, Catania, the Amalfi Coast, Sorrento and Naples on an equal footing with Palermo. Between January 16 and February 16 other specific locations also come forward: searches are growing, for example for Lake Como, Polignano a Mare, Ischia, Bellagio.

Airline bookings from the United States bode well and return comforting data with a +1498%) compared to February 2021. A net increase also for March and April (March + 1548.5%; April + 1,038.6%) compared to the same months of 2021. Also in this case Americans prefer large cities such as Rome, Milan, Florence, Venice and Naples. Americans travel mainly for leisure (74.9%) or for business (5.9%) and mostly stay up to 8 nights but also up to almost a month in 11% of cases.

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