"The beauty industry is more inclusive": Giuseppina Violante of Coty at Forbes Women

“The beauty industry is more inclusive”: Giuseppina Violante of Coty at Forbes Women

In this new installment of Forbes Women we talked about beauty in the company of Giuseppina Violantevice president for the EMEA area of Cotyone of the leading companies in the sector. Since 1904, when François Coty founded the company, Coty has cultivated a unique savoir-faire. Its portfolio includes brands such as Bottega Veneta, Burberry, Calvin Klein, Chloé, Davidoff, Gucci, Boss, Kylie Skin, Marc Jacobs, Miu Miu and Tiffany & Co, as well as skin care brands Lancaster and Philosophy.

Before joining Coty in 2018, Giuseppina Violante worked for 18 years in L’Oréal, where she held various commercial roles both nationally and regionally. At Coty, after holding the position of director of marketing, you are now the vice president portfolio & growth leader.

READ ALSO: “Spirit of sharing and attitude to listening”: leadership according to Giuseppina Violante of Coty “

To the cameras of Forbes Women he told how the beauty sector is changing, and how, thanks to the pandemic, consumer habits have changed. With the Gen Zin particular, to drive the younger segment thanks to platforms such as TikTok e Instagram.

Like any other sector, social responsibility is an essential value for many companies today. And Coty is the first company in the beauty sector to use sustainable ethanol obtained from the carbon emissions recovered from the production of fragrances. “There sustainability it must not remain an empty word, but a value principle that every company must maintain with concrete actions ”, explained the manager.

Of course, having to deal with the every day beauty it is not easy. Especially if, today, this concept lends itself to delicate issues such as social inclusion: “Today beauty cannot be told as it was ten years ago. The consumer wants more authenticity. I think of the latest campaign for Marc Jacobs’ Be Perfect fragrance, whose claim read ‘you are perfect as you are’. Here, a good example of how today the industry, and consumers, are asking for a return to individuality “.

To review the interview just go to the platform bfcvideo.com. Instead who you can see all the episodes aired so far.

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