The concept of “streetwear“was born in the nineties, putting the hat on a style of clothing that intertwined the world of New York rappers with that of surfer and of skateboarder Californians, without forgetting the European techno-punk derivations and the global influences of sportswear. Soon “high” fashion began to take an interest in this lively and creative stylistic universe, and began to approach (some would say “appropriate”) everything that aesthetically referred to street subcultures, giving life to that gigantic, immense stylistic current that today we define “street style“.
But how did it happen? When did the walkway and the sidewalk start to take the same direction? How did he do it streetwear to become like this fashionable?
A volume published by Design titled “The Incomplete. Highsnobiety Guide to Street Fashion and Culture”a real manual of streetwear created by the prestigious publishing house together with the high-end online magazine (now also a brand) Highsnobiety. The book traces the key moments in the rise of the streetwearthe transformations that this stylistic current has undergone in its evolution, tells the story of historical brands, cult pieces and the most representative icons of this very powerful fashion segment.
Particularly focusing on men’s fashion, The Incomplete traces the path that many garments and trends have taken in moving from subcultures to international catwalks.
Cultural and artistic influences have always been an integral part of “street fashion”: in some ways, what the volume tells is the story of various youth movements and their reference musical scenes. What we call today streetwear comes from below, often fromundegroundeven if today it cannot free itself from the celebrity of some of its great stylistic representatives, such as Kanye West, A$AP Rocky, Jaden Smith.
The guide also traces the history of some iconic brands such as Supremeand lingers in evolution luxury of the streetwear happened thanks to stylists of the caliber of Virgil Abloh and to artists like Tom Sachs. Furthermore, it proposes a focus for each city where the street style has taken on a personality of its own (Los Angeles, New York, London, Tokyo), indicating its cult places.
All this takes place thanks to the supervision of Highsnobietythe publication that since its origins has been able to smell the potential of the confluence between street fashion e high fashion. Born in 2005 as a blog thanks to the intuition of David Fischer, Highsnobiety is a newspaper that has always been able to identify emerging trends and connect fashion, sportswear, music, art and trends with a red thread. Currently the digital magazine, which has also become a brand, is expanding to the world of NTFs, confirming its inclination to immerse itself and invest in everything new and cool.