Ufficially they are called Royal Warrant and it is honors assigned by the English royal family to organizations and commercial activities. In the seventy years of her reign, which she celebrates this year, Queen Elizabeth II and some members of her family have conferred different also to the cosmetic world.
An official recognition that not only gives prestige to the brand but emphasizes its role as “official supplier” of the British royal house. There are some beauty brands: Floris, Molton Brown e Penhaligon’s.
Queen Elizabeth II: the beauty brands awarded with her Royal Warrant
To date, only the Queen, the Prince of Wales and the Duke of Edinburgh can award Royal Warrants. Of medieval tradition, they arise from the habit of some brands and companies to “ingratiate themselves” with the sovereign’s favors with gifts. Only the brands whose products have been used by royalty for at least five years and the approval process can take up to a year to wait.
The award awarded is re-officialized every five years, upon specific request from the brand, and is reconfirmed every time the company undergoes major changes, such as the death of the founder.
Beauty brands approved by Queen Elizabeth II
From Floris to Molton Brown through Dr. Harris, the beauty brands awarded by the Royal Warrant to date are in total 800, of which 21 from the cosmetics and grooming world.
The oldest recognition dates back to 1820 and was awarded by King George IV to Florishistorical brand of barbershop and perfumery founded in 1730 by Juan Famenias Floris.
Among the most recent is Molton Brown who received the Royal Warrant in 2012 by the queen herself, underlining how the Green Street brand uses only English ingredients, preferring local and artisanal production.
It is also rumored that the guests at Balmoral always have a hand care set, including soap and moisturizing cream from the Orange & Bergamot line. Signed Molton Brown, of course.
Among the beauty passions of the royal family, not only British brands
And if Penhaligon’s obtained the Royal Warrant in 1956 from the Duke of Edinburgh and is now awaiting confirmation, Dr. Harris, from 1790 to 11 Saint James’ Street, received two awards: the first in 1938 by what would later be the Queen Mother, later confirmed in 2002 by the Prince of Wales and in 2012 by Queen Elizabeth II herself. THE favorite products? Lavender water and the classic cologne.
And on the queen’s dressing table there are never even brushes Kent Brushesfounded in London in 1777 and which has been taking care of everyone’s hair ever since, including children.
Clarins and Jo Malone are Kate Middleton’s favorites (also)
Finally, among the beauty brands preferred by the queen and also by Kate Middleton there is Clarins.
So much so that voices from the palace murmur that for the day of her coronation in 1953, the then future queen had the French house commissioned a particular color of lipstick, later called Balmoral.
The sovereign loves hand cream best seller of the Parisian brand Youth Hand Cream, while Kate Middleton has been spotted several times using Instant Light Eclat Minute.
Last common (scented) passion, Jo Malone: Kate has chosen the perfume Orange Blossom for the day of her wedding to Prince William. And the sovereign, she loves the candles.
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