The 1st took place on Friday 25 March at the Dolianova cellars Sardinia Travel Conference 2022in the presence of the major players in the tourism sector, local and national, and some of the local institutions (Federalberghi, Sogaer, among others). 0 To introduce, the mayor of Dolianova who immediately explained how, in times of normality, tourism accounts for 15% of the region’s GDP.
During the talks and round tables, moderated by Gianluca Dettori, President of Italian Tech Alliance and Primo Ventures SGR, three recurring themes emerged.
The first, undoubtedly, is the need for more collaboration between the initiative of privati and institutions, still not very receptive to the stimuli of a rapidly changing market, as confirmed by a scarce institutional presence at the event. All those present agreed in affirming that it cannot be the lack of an institutional orchestration, which makes funds and infrastructures available, which prevents territorial tourism from growing and businesses from acting on the territory. As he pointed out Massimo Diana, commercial director of OTA Viaggi “to date from Civitavecchia to Olbia there is a ship three times a week, every other day, never on Sundays, until 9 September”. Which concludes: “in this way, how do the entrepreneurs who invest in Sardinia and all those young creatives who commit themselves to programming in the area?”.
The desire to invest in Sardinia is there, as it also confirms Massimo Zanon, commercial director of Bluserena, who remembers the inauguration in Badesi, in 2021, of a new tourist village. “But it is not easy to attract tourists when the prices of a ferry for a family with a car remain inaccessible, or when, out of season, the fabric is not
ready to welcome ”, concludes Zanon.
The need for a complete digitalization it was the second of the most touched topics. Travelers are increasingly demanding, and today it is unthinkable not to listen to the needs of users to build a tailor-made travel experience. The combination that Marco Baldisseri, commercial director of ClubEsse, said with Mallorca: “an island seven times smaller than Sardinia, with seven times fewer things to do and see, yet in 2020 20 million passengers landed in Mallorca”. However, “if you book today on the official website for 2023 you will already find flights and accommodation, if you ask customer care, it answers in your language at any time of the year”. And Baldisseri concludes: “that their example is a stimulus to local institutions to improve”.
Speaking of a travel experience that is based on listening to the user’s needs, thanks to the use of technology, Gaetano CasertanoProfessor of Real Estate Finance LUISS Guido Carli, former CEO of TH Resorts now in the field for the expansion of Veratour, added: “Sardinia must be told, it must be helped with the marketing of
The last key theme was that of the need for greater synergy, not only between operators in the same territory but also between territories, to build a unique and stronger Sardinia brand, as Massimo Diana hopes.
“Federating ourselves is the most important weapon we have to build something good for our region,” he says Marco DeiossoCEO of Nausdream, who in presenting 181travel, the new brand with which the company positions itself on the tour operator market, underlines how much collaboration with local operators in each destination is the engine of the company’s growth.
Regarding the near future, the present moment turns out to be strategic. As Casertano points out: «the PRNN has dedicated a significant part to infrastructural tourism, it is money that is not in debt, which must not be given back. This is a light of hope, and the international operators who continue to invest in the area are an excellent sign. But the game is played today ».
And to conclude, Deiosso invited those who followed the event in person or remotely, or who will know about it in the future, to discuss it together: “this event was created to have an opportunity for discussion, at the basis of creating value for the territory: let’s get out of here and keep talking about it! ».