If China, one of the world powers most responsible for the pollution of the planet, has announced that it has aimed to recycle 25% of all its textile waste and to produce 2 million tons of recycled fiber by 2025, declaring that it wants to reach the “carbon neutrality” by 2060, fashion labels have long since begun to do their part in reversing the course that would otherwise bring our world to an end within a few decades. What better time than Earth Day on April 22 to show progress?
Lampoo, a luxury second-hand e-commerce platform whose claim is “Fashion with a Future” promotes a green week dedicated to responsible shopping in support of Treedom, a site specializing in the adoption of remote trees. Il Giardino degli Angeli, Roberto Giannotti’s children’s jewelry maison, also renews its commitment to the planet by promoting the responsible purchase of bijoux for the creation of a real forest, whose growth can be followed on the page. with Treedom. The capsule includes many iconic symbols of the brand: angels, hearts, flowers, wings, pets, declined in bijoux for girls and boys.
The sustainable commitment of the outdoor fashion brands Fjallraven and Hanwag is to create garments and footwear that last a long time. Easily repairable and recyclable, made with recycled materials that, once discarded, can be reworked to create new products. Fjallraven from Sweden is aiming for clothing made from durable materials. Hanwag, the historic Bavarian brand specialized in the production of high quality mountaineering and trekking footwear, thinks about the issue of traceability. Although there is still no law in Europe that obliges companies to specify the exact origin of their products, Hanwag proudly declares that all its shoes are 100% made in Europe and are made with materials and components in turn of European origin. A choice that guarantees quality, reliability and better planning capabilities on the production side, reduces shipping distances and therefore also saves on emissions.
Since 2018, the Pomellato maison has chosen to produce its high jewelry with “responsible gold”, obtained by eliminating the use of mercury or cyanide during extraction and by paying fair wages to workers, with a view to supporting local communities. The project was born within the Responsible Gold Framework of the parent company Kering, developed to find innovative solutions for the procurement of gold that respect the environment. However, Pomellato also adheres to other valid projects aimed at a positive environmental and social impact, which include the use in some collections, including Nuvola, of Fairmined certified gold, a source of gold from the mines of Peru and the Colombia. Martino Midali proposes the eco-friendly Friulian, characteristic Venetian sleepers made with the use of leftovers and scraps of 100% made in Italy jacquard fabrics from the historic textile district of Como for the upper and recycled materials for the sole. Finally, the capsule + Three, Afra, 8 models of bags that contain the essence of the African continent and the artisan tradition being in raw cotton canvas, made in collaboration with Efi, Ethical Fashion Initiative, which protects the female work of African communities . At the center of the project is Burkina Faso, from which both the cotton used and the manual skills of the artisans involved in the production of the fabrics used in the bags come from.
Peninsula Swim & Wear has always worked closely with the Green Future Project, in a partnership for reforestation and to replenish the mangrove population of Madagascar and Indonesia. To celebrate the World Earth Day, Earth Day 2022 on April 22, the brand led by Edoardo Pasolini presents some linen garments, among the most eco-friendly fibers on the market.