Act N ° 1, Cormio and Vitelli: these are the names of the beneficiaries of the Camera Moda Fashion Trust Grant 2022. Three Made in Italy brands, young talents whose creative merit, strategic vision and attention to sustainability were decisive in winning the precious support, which will translate into financial but also organizational, distribution and promotional aid.
Camera Moda Fashion Trust is a non-profit organization, one fashion community philanthropic, which promotes and supports emerging designers on the contemporary scene. Born in 2018 thanks to Warly Tomei and Umberta Gnutti Beretta, and sponsored by CNMI, it deals with fundraising, tutoring e mentoring for young talents of Made in Italy, offering them a growth path that includes promotion on new markets, international distribution, retail. Inspired by the British Council’s Fashion Trust, the CNMI Fashion Trust is a reference point for Italian designers who want to “leave” but find themselves in difficulty due to a lack of funding and organization. The Trust’s advisory board is made up of a few important protagonists of the Italian fashion system: Paola Arosio, Sofia Barattieri Weinstein, Constanza Cavalli Etro, Tania Fares, Sara Sozzani Maino, Vania Miranda, Margherita Missoni, Laudomia Pucci and Anna Zegna.
For this edition, the grants were offered by Scalapay and Max & Co, which provided the winning designers with financial support and annual business mentoring and one-to-one tutoring courses.
Who are the winning brands of the grant
Act N.1 is a brand born in Reggio Emilia by schoolmates Luca Lin and Galib Gassnoff. It is a brand whose stylistic vision is strongly influenced by multicultural background of both designers: inspired by their childhood, their home and their lifestyle, they mix the legacies of ancient Chinese art and Azerbaijani craftsmanship. Each season, the Act N ° 1 show tells a story about inclusiveness and the condition of women all over the world. Winning an award last year too, the two managed to expand their entrepreneurial vision thanks to the funds received by introducing the men’s line, an e-commerce and expanding distribution.
Cormio is a fashion brand founded in 2019 by Jezabelle Cormio. Inspired by the ancient crafts of the Italian cultural heritage, the designer uses local yarns and fabrics, and places particular emphasis on knitwear, shirts and evening dresses that evoke the Italian folkloric tradition. Max & Co., The contemporary brand of Max Mara Fashion Group, will support Cormio by starting an exclusive collaboration with the brand, which will culminate with the creation of a capsule collection FW2023-2024 for sale in the Max & Co stores. In addition, the brand will host Cormio at its headquarters in Reggio Emilia where he will work directly alongside the style office and with the communication and visual departments.
Finally, Mauro Simionato founded the brand Calves in 2016, developing its first prototypes of experimental knitting. The brand identity focuses on textile research, with a focus on sustainability and inclusiveness, themes that it brought to the Milan Fashion Week catwalk for the first time last September. The brand has caught the attention of buyers and will now be distributed through top retailers including Ssense and Beams.
Valentino and Camera della Moda sign an agreement to support young designers
by Giulia Mattioli