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Beauty companies are pushing solid detergents and recyclable packaging

Cosmetics rhymes with sustainability and on the Day dedicated to the Earth, the commitment of companies in the sector that are increasingly sensitive to the issue is felt. Since its inception Equivalenza has bet on a business model that defends responsible consumption: one of the strongest aspects of the company’s environmental policy is in fact the refill system, bottles that can be refilled over and over again for many cosmetic products and for the whole world. of fragrances, to reduce the consumption of glass and plastic. «A practice that allows us to significantly lower the environmental impact of the product – explains Davide Capizzi, country manager of Equivalenza -. Thanks to this green philosophy we have reused 5.3 million perfume bottles since 2017, saving 653 tons of glass and, as regards cosmetics, we are able to reduce plastic consumption by up to 91%, and reduce costs “.

Sustainable packaging also for Fueguia 1833, a perfume brand born in Patagonia, but formulated and produced in Milan in a thousand square meter laboratory, next to which there is a carpentry where all the packaging is produced. Pisterzi Italian Grooming Art also uses refillable and reusable glass bottles and jars with the appropriate refills and has chosen to use a special paper for all its packaging which in its formulation contains recycled fibers in a variable percentage between pre-consumer and post-consumer ( the latter up to 50%) acid free, biodegradable and compostable produced in Italy.

Again, in 2018 I Provenzali certified the first disciplinary for Sustainable Cosmetics in Italy, born from the desire to harmonize all the commitments that the brand has always assumed in a single tool. A specification prepared by involving the external stakeholders with whom the company collaborates, from WWF Italy to the Lav – Anti-Vivisection League to Conai – National Packaging Consortium. The brand’s products are made with natural and organic raw materials produced with energy from renewable sources with zero environmental impact. All packages are 100% recyclable and there is a marking for each material that composes them. All the bottles and caps come from plastic coming from the differentiated collection bells and all the paper packages are marked with the FSC trademark.

Responsible behavior towards our planet is what Biofficina Toscana has been carrying out since its foundation, 12 years ago, proposing an eco-bio beauty that aims to protect its territory, supporting local farms that work the land in a virtuous way, limiting waste and environmental impact, giving up unnecessary packaging and choosing packs in ecological and certified material. Solid cosmetics are one of the proposals that most embody these values ​​so the company adds to its multi-tasking body and hair collection the delicate solid soaps for the face with mallow, blueberry, apple and mint and tomato.

Mediterranea Cosmetics also focuses on solids which, as BCorp, has always shown particular attention to environmental issues and is committed to observing protocols that aim at enhancing sustainability: bath, shower, shampoo and facial cleanser are three products for daily use made in low environmental impact in compliance with the needs of the skin, to improve our ecological footprint. Formulated with specific ingredients, effective and of natural origin, they weigh less than liquid products but are more concentrated and last longer – a solid cosmetic is equivalent to two bottles of 200-250 ml of one liquid – they can be taken on the plane without problems.

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