There is no better time than World Earth Day to remember how far we have come since 1970, when, for the first time, a day dedicated to the celebration of our planet. Of course, it was an environmental disaster that made people aware of the need to establish a day dedicated to the Earth and its protection, but 52 years later we can be quite satisfied with the work we have done. The data confirms it: according to Treatwell, the leading portal in Europe for online booking of beauty and wellness services, 76% of Italians frequently buy eco-friendly products. Likewise, 65% of respondents claim to attend sustainability-conscious salons. And if reading the ingredients and evaluating the packaging are very valid criteria for evaluating how truly green a brand is, the beauty initiatives aimed at protecting the planet are an equally important yardstick. Programs that support the environment, giving back to Nature a small part of what is stolen from it every day. In fact, there are many companies that have chosen to donate part of the earnings to support companies such as Treedom, supporting the planting of new trees, to offset CO2 emissions. Although the road is still long, change is underway: not only special initiatives to celebrate World Earth Day, but recycling, refill and scientific innovation programs that take care of the P.planet every day.
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For Cosnova, sustainability is a process
At the heart of Cosnova’s sustainability program is the reduction of plastic and microplastic particles in products (from 2021), which will be completely free in 2023. The company, in fact, last year saved about 300 tons of new plastic compared to the previous one and by 2025 it will use recycled and renewable materials for at least 50% of the packaging . After the first climate neutral line – Catrice Glam & Dollwhich led to the saving of 39 tons of virgin plastic per year – the collaboration with ClimatePartner made it possible to calculate the emissions produced by the production of Extreme Shine Volume Lip gloss by Essence and to compensate them.
Rituals to protect trees
Rituals Cosmetics has announced its largest investment in wellness on the planet. This is the Buy One Refill program, Grow One Tree, with which it commits to plant, protect or restore a tree for each refill sold. The brand’s goal is to grow 5 million trees by the end of 2022. B Corp since the beginning of the year, Rituals wants to make environmental and personal well-being one and the same. As he states Niki Schilling, Director of Innovation and Sustainability, «in 2021 alone, we saved 434,138 kg of materials, thanks to customers who chose our wide range of eco-chic refills ».
Yves Rocher: 135 million trees target
To contribute to the goal of planting 135 million trees by 2025, the Yves Rocher Italia Foundation undertakes to plant a tree for each Green Heroes product purchased, but also for each recruitment in the Social Selling channel and for each Loyalty Card opened in single-brand stores following a purchase. For each transition from Preferred Client to Beauty Consultant, however, 3 trees will be planted. The results are concrete: in 2021 alone, the Foundation planted 1 million trees.
The Reforest’Action project in Puglia by A-Derma
Driven by the will to protect the planet just as it protects fragile skin, A-Derma is committed to fighting global warming by restoring local biodiversity in Puglia. Such as? Through the collaboration with Reforest’action, a partner that has been involved in reforestation operations for years, planting millions of trees in over 15 countries. In particular, the brand is committed to restore a degraded olive grove in Pugliadiversifying this crop and introducing different forest species to limit the spread of Xylella, a pest bacterium that has negative impacts on local biodiversity. To support the initiative, all that is needed is to purchase a 500ml bottle of Exomega Control Oil, which will guarantee the planting of a tree.
Organic & Botanic: #everydayisearthday
With formulations made up of 98% natural ingredients, a sustainable packaging made from recycled paper, Organic & Botanic wants to celebrate the Earth every day. The objectives are clear: the company wants become carbon-free by 2025 and make packaging completely eco-friendly by 2023. A commitment that is also manifested in the control of the supply chain and production.
L’Erbolario and its historic commitment to protecting the environment
L’Erbolario has always been aware of the impact of cosmetics on the environment and, for this reason, has always been committed to protecting the Earth. In fact, since 2002, the Lodi company has been ISO 14001 certified, the international standard for environmental management systems. In 2017, however, L’Erbolario signed the Legambiente and Marevivo petition which allowed the approval of the law banning microplastics in rinse-off cosmetics. Today, the commitment continues: the formulas are LAV certified and the packs are 100% sustainable and recyclable.
Sunday Riley e la Zero Waste Oil Process
In addition to being B Body and Green Lab certified, Sunday Riley has found a way to be even more sustainable: produce your own face oils without waste. It is called the Zero Oil Process and requires that squeezed and unused oil be used in fertilization processes and in the animal industry. An easy way to give back to Earth what was taken from her.
Institut Esthederm and support for bees
Institut Esthederm renews its partnership with 3Bee for the protection of bees and the safeguard of the ecosystem with the Pollinate the Planet project. In fact, from 2020, the company adopts hives with Hive-Tech monitoring system, equipped with a series of sensors that allow you to control the welfare of bees, reducing the mortality of the colonies. For each order placed on esthederm.it, 1 euro will be allocated to the cause.
Anarkhìa Bio and CO2 abatement with Treedom
Anarkhìa Bio is more than a brand: it is, in fact, a real project that involves packaging – made up of recycled and recyclable plastic jars, bottles in bioplastic derived from sugar cane, Favini Crush corn paper – the formulas and the reduction of CO2 thanks to Treedom.
Recycling according to & Other Stories
Thanks to the program of in-store recycling active in its stores, & Other Stories is committed to properly dispose of and re-use the packaging of exhausted beauty products. A recycling program that invites customers to return empty garments and products, obtaining a 10% discount coupon in exchange.
SanaExpert’s commitment to the climate and communities
An eco-friendly, cruelty free and carbon neutral company, SanaExpert is also climate neutral (gas emissions do not exceed the earth’s ability to absorb these emissions). The brand’s commitment, however, extends beyond the company: SanaExpert has started three biogas plants in Nepal, joins an agroforestry project in southern Europe, provides solar and hydroelectric energy in local businesses in southern Africa and studies and develops projects to reduce carbon emissions in Zimbabwe.
Maria Nila in defense of animal welfare
Like every year, Maria Nila has chosen to defend an animal rights cause: The Perfect World Foundation e The Sloth Institute of Costa Ricawho take care of protecting a very sweet animal like the sloth. In particular, the company has adopted two puppies, Georgie and Gordita, who are undergoing a long rehabilitation process before being released into the wild. To celebrate theEarth Day 2022Maria Nila thought of a new campaign e-commerce: through the international site MariaNila.com, anyone will be able to contribute to the well-being of Georgie and Gordita by donating € 1 for each purchase.
Connect with the world
How to celebrate World Earth Day? With the digital event WANDERLUST CONNECTwhich will be broadcast on Saturday 23 April at 10 on the wanderlust.events/connectItaly platform and will be recorded in the beautiful setting of Villa Erba on Lake Como.
Permano, the daily attentions that make the difference
Good for you, even better for the planet is the philosophy of Permano, born as a premium natural hand sanitizer Made in Italy, and now a brand dedicated to hand care with a kit designed for daily, genderless and sustainable hand care. Because the attention for the Planet also passes through the choices we make every day: from 100% aluminum refill recyclable packagingthe products are meant to be completamente plastic-free.
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