What is G-Beauty, the new minimalist skincare trend that comes from Germany

What is G-Beauty, the new minimalist skincare trend that comes from Germany

Germany is certainly one of the most attentive to the so-called clean beautyor lto exclusively or mainly natural cosmetics but highly effective as demonstrated by the many German low cost brands that have these characteristics. It is therefore not surprising that the new trend in skincare comes from there. Is called G-Beauty the skin and minimalist trend of the moment, which stands in exact contrast to K-Beauty made in Korea, which provides for a considerable stratification of products. The German beauty routine, on the other hand, is based on the bare minimum yes, but one that has solid scientific foundations, where research and technology work side by side to always offer the best, able to give ever more precise answers to all needs.

G-Beauty, or the German know-how applied to beauty

It’s about a new frontier of minimalism as for the skin care: there is an increasingly careful selection by the consumer, who prefers what is inspired by an almost curative concept. The success of G-Beauty is to be found in profound changes that the pandemic has brought into our lives. We know that the time spent at home has radically changed our relationship with beauty and our way of taking care of ourselves, especially the skin. Sales of skincare products, unlike makeup, have increased dramatically, demonstrating how more and more people have become passionate about the subject and we have discovered what their skin really is and what it needs. Consequently, consumers have begun to study the matter better, giving great importance to quality and sustainability, clearing up their ideas on the texture, composition and origin of the ingredients. They know what they want and brands can only adapt.

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The focus is no longer only on what works, but also on the creation of the product itself, or on the philosophy of the brand that produces it and its sustainability. G-Beauty responds to all these requests and it is no coincidence that brands born from the ideas and knowledge of scientists or doctors are increasingly successful. An example is Augustine Bader, professor and researcher in the field of stem cells of international fame, who founded the homonymous brand, which offers extra-luxury products loved by celebrities for their very high quality. Taking a look at Italy, it is certainly one of the most loved brands born from the knowledge of an expert in the sector Skin Firstof Dr. Maria Pia Priore, who has formulated effective and targeted proposals, as well as having focused on fresh and fun communication.

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