Business travel is making a comeback: interview with Susanna Peretti from BTM

The first European association of corporate travel managers is born

The first is born European association of corporate travel manager. It is called BT4Europe and is composed of 13 associations who deal with business trips. Among them the Italian Aitmm, chaired by Paolo Tedesco and organized in regional ambassador, including Daniela Berdinwhich followed the process of setting up the European network.

The headquarters of BT4Europe is in Brusselsas interfacing with European legislators is a priority today, to give a voice to business travel such as industry reference of the economy, with a decisive impact on the objectives of environmental sustainability, social ed economic.

European association of corporate travel managers: to unite travel and mobility managers

Paolo Tedesco explains: “The establishment of a European association, founded by the most important national trade associations of the main European countries, represents not only the response to the business travel crisis due to Covid-19, but a strong signal for the protection and the development of the entire industry at a time of profound change in the sector, which is essential to face the new ones challenges digital, green e you integrated mobility».

The aim is to take a further step towards the recognition and enhancement of the role of travel and mobility managers.

The founding associations of BT4Europe are: Abta (Austria), Aegve (Spain), Aitmm (Italia), Aftm (France), Astm (Swiss), Batm (Belgium), short (Olanda), Dbta (Denmark), Fbta (Finland), Natm (Olanda), Nbta (Norway), Sbta (Sweden) e Vdr (Germania).

Other associations and supporters are expected.

Daniela Berdin AITMM
Daniela Berdin

Business travel is central to the European economy

BT4Europe will build a bridge with political decision makers in Europe.

Daniela Berdin observes: “We are at the beginning of a path that unites forces and energies to make our voice stronger towards European legislatorsfor this the association is Brussels-based.

The moment in which we met, in Brussels, to start this important journey together was a historic moment, and, as far as I’m concerned, it is exciting to experience it personally as a representative of Aitmm ».

Le agenda priority are resuming business travel from the Covid-19 pandemic and making the more sustainable business travel. In addition to promoting the digital processes of business travel.

Berdin: «Initially BT4Europe it will be a network between the associations that are part of it and a platform for comparison for European political decision-makers so that the needs of business travel can be taken into due consideration ».

A team work open to other associations

The work will be a team and the first step is to define what business travel is worth in Europa.

Berdin: “We are collecting data to have a precise picture of the sector, for example by understanding how many business travelers are, what are the turnover generated and how much they impact the economy”.

As a founding member, Aitmm participates in the round tables and at the same time is active with its associates in Italy on these issues.

Berdin: “In fact, we conducted a round table entitled”Beyond the travel crisis… time for sustainability” during Geckovirtual fair on sustainability.

It is a deeply felt theme in our association: how can the travel manager be an active part of it?

We ask ourselves: can it be theinfluencer which pushes the company towards sustainable travel choices and, more generally, to change the corporate culture?».

The spirit of the network, which Aitmm has fully embraced, is that of build bridges.

Berdin: «This is why we are very open to collaborating with GBTA on issues that we share. The passion for business travel and the will to help the sector get the attention it deserves undoubtedly unite us, and it will be a pleasure to collaborate for the common good.

With this focus, Aitmm has perfected his ambassador program to enhance local coverage with a view to inclusion. As well as to develop an effective project of information and training of those who work in the field of travel and mobility management, in the company e also as a consultant».

Paolo Tedesco concludes: “For too long the industry has focused on national decision-makers while the relevant legislation has passed to pan-European levels. BT4Europe will advance the sector and advance Europe ”.

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