The installation of Kia Sportage in Piazza Compasso d'oro in Milan during Milan Fashion Week

Milan Fashion Week travels on Kia towards innovation

The Milano Fashion Week which has been held in the Milanese area since 22 to 28 February is an opportunity to show the international eyes of fashion addict the new partnership between Kia Italia and the National Chamber of Fashion (CNMI). A union of intentions which, in addition to monitoring the various fashion shows in the city through the media, is promoting a contest: the Kia Designers Awardan award aimed at emerging brands and Italian and Korean students of fashion schools around the world which aims to enhance and promote the synergy between Italy and Korea. The emerging talents who will be able to through their collections will be awarded transmit innovation and avant-garde.

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In the context of contestan international technical jury will select 6 finalists. Of these 3 will be Italians and as many Koreans. In pairswill have the opportunity to work to foster cultural and creative exchange in order to create 3 capsule collection from 3 garments each. The capsules will be presented at the Fashion Hub of CNMI during the Milan Fashion week of September 2022 for the entire week from 21 to 26 September. The call is open until March 5th 2022. All the information on the competition announcement you can find who.

The installation of Kia Sportage in Piazza Compasso d’oro in Milan during Milan Fashion Week

Returning to the side instead automotivethe collaboration will give the opportunity throughout 2022 to tell about the launches planned by Kia, with particular attention to New Sportage, New Niro ed EV6. “We are pleased to have reached the signing of this agreement” comments the CEO of Kia Italia Giuseppe Bitti. “Thanks to the National Chamber of Italian Fashion we will have the opportunity to give the right local support in terms of visibility within the fashion system and positioning to products that stand out for the refinement and elegance of design such as New Sportage, coming soon right now on the Italian market, the New Niro and our EV6 electric crossover ».

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