«Ferrari (brand owned by the group Exor of the family Elkannndr) it is a system in which aesthetic research is never separated from the ethics expressed in its own history and is also the synthesis of the Italian ability to transform creativity into a project “, explains the creative director Rocco Iannone.
Iannone says he started from here to talk about speed, «a brand code but also the expression of the innovation required by the changes taking place in society. The narrative links between speed and technology, light and surface were born. The idea of the future pervades the entire collection, which adopts a design method based on the hybridization of materials and shapes ».
The designer mentions contamination as a factor which, opening up to diversity, sets evolutionary processes in motion. “I expressed this concept in a woman and man silhouette with clean lines – he concludes – combining tailoring techniques, noble materials and technological interventions”.
The models feature lean silhouettes, which take advantage of sartorial workmanship and natural materials, to which the most recent hi-tech research interventions are applied.
Dresses, outerwear, jackets, trousers and shirts are designed and studied for different occasions of use, crossing the boundaries between male and female wardrobe.
Another point in favor of this luxurious collection are the materials, which meet the criteria of sustainable fashion in environmental and social matters, starting with the choice of using only organic cotton, certified recycled nylon. Grs and padding in Ecodown. Also ubiquitous are wool, cashmere, cotton drill, silk and leather.
The symphony of colors starts from blacks, to reach bright tones such as strong yellows, flaming reds and greens. Grand finale with grays and beiges.
An integral part of this new aesthetic vision are the accessories: rigid and shiny bags that recall the colored and satin metals of the Ferrari team, shoes with low or high heels, boots, lace-ups and the inevitable super color sneakers.
Faithful to the values of movement and driving needs, the glasses have wide lenses in the shape of a mask and cover the entire eye area, thanks to a system of small metal clips that hook other small lenses arranged in the rounded corners to the main lens. while the metal frame is also thin and has a sinuous shape, both in the front and in the side temples.
On the platform, among other models and models, Micaela Arganarazthe Argentine it girl with a strong personality, and the Italian Mariacarla Bosconoface of the SS 2022 campaign.