One of the locations of the virtual fashion shows

Metaverse Fashion Week kicks off: the first virtual fashion week

After New York, London, Milan and Paris, the next fashion week takes place in Decentraland, the new fashion capital. Where is it? In the metaverse. More and more attracted by the opportunities of digital, the fashion world tests the Metaverse Fashion Week, which will take place from 24 to 27 March, and boasts names of the caliber of Etro, Dolce & Gabbana, Tommy Hilfiger, DKNY, Karl Lagerfeld, Elie Saab. And again, Giuseppe Zanotti, Estée Lauder, Philipp Plein, Hogan, Selfridges, AUROBOROS, SHOW studio, DUNDAS, Fresh Couture, Placebo, Forever 21, Perry Ellis America, D-CAVE: the calendar is very busy, and includes immersive digital experiences between fashion shows, presentations and even after-party.

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