With the end of 2021 approaching, eyes are on 2022, for which the hope of a real return to normality is alive, even in the travel sector. After long months of stops and slowdowns, in fact, Italians are trampling and are already dreaming and organizing their trips for the new year, often with the aim of living authentic, unusual and more aware experiences. This is confirmed by the data collected by Campeggi.com, the leading portal in Italy for campsites and holiday villages, according to which searches increased by 69.25% between October and November 2021 compared to the same period in 2020 and by 24.26% compared to the same months in 2019. they are concentrated above all on Sundays – a sign that autumn weekends are the perfect time to think about the travels of the summer – and focus on Trentino-Alto Adige, Sardinia, Puglia and Tuscany. Based on the wishes of users and sector data, Campeggi.com has also identified the trends that will characterize tourism en plein air in 2022. Three experiences, between activities and accommodation, which will be the protagonists of the new year.
Yes to glamping, but with an extra gear
In recent years, all over Europe, there has been a boom in glamping, the solutions that combine the en plein air life of the campsite with the comforts of hotels, and, according to a recent research, as many as 81% of travelers who have tried this experience is ready to relive it. But with an extra gear. In an industry for which an annual growth rate of 14.1% is expected between 2021 and 2028In fact, for 2022 a new trend is starting to emerge: that of glamping in original accommodations. This is the case of bubble glamping, where the accommodations are set up in transparent bubbles that allow you to admire the night sky and the surrounding nature at any time; tree houses, an experience to become children again, but with style; or glamping tents, inspired by Mongolian yurt tents or Native American teepees.
In Italy these particular accommodations can be experienced firsthand in many regions, from north to south: in Trentino-Alto Adige, for example, where Camping Caravan Park Sexten offers its guests its tree houses, but also in Veneto, Piedmont, Umbria, Puglia, Liguria, Basilicata and Piedmont, where Camping Tranquilla, in addition to the tree house, has also created two special bedrooms obtained from an old carriage of the completely renovated Stresa-Mottarone train.
Adventure travel: il trekking protagonista
Outdoor holidays and sporting activities, whether we are talking about seaside, lake or mountain destinations, are a well-established combination. The past season, however, has highlighted the beginning of a trend that will reach its peak in 2022: the desire of travelers to experience real sporting adventures, with trekking at the top of the list. In fact, the number of more or less experienced travelers dedicating themselves to what has been renamed “adventure travel” is constantly increasing – a niche for which an annual growth rate of 26.7% is expected between 2020 and 2030 – and among the favorite experiences there are walking routes, from the most inaccessible to the gentlest ones for the less trained, an opportunity to discover the area immersing yourself in nature and getting away from the crowd.
Discovering local food and wine in an active way: wine tourism
Especially in Italy, visiting a territory without discovering its rich food and wine is equivalent to losing an important piece of the puzzle. If, until a few years ago, Italians limited themselves to sitting at the table to taste typical products and dishes, today they are inspired by foreign tourists who have always come to Italy for active food and wine experiences. This is how greater awareness and the desire to experience flavors and traditions in the first person were also born at a national level, a trend that, after the growth in interest of 10% in 2021 compared to 2019, for 2022 will register a real and just boom. The new year, in fact, will lead to the discovery of active wine tourism even among the less experienced who want to get closer to the wines of the different geographical areas not only with visits to the cellar, but also through direct experiences such as grape harvesting or traveling on the road, by bike or aboard vintage vehicles, along the main Italian wine roads.