Bit 2022: Bringing innovation into travel -

Bit 2022: Bringing innovation into travel –


  • Unmissable opportunities to orient yourself in a moment of redefinition of the sector, with dozens of events in the five thematic areas Food Travel, Hot Topics, Sustainability, Travel Lab e Travel Tech dthe conference schedule
  • Technology, digitization and sustainability will be the common thread of all areas and will receive particular attention in the Hot Topics events, animated by prestigious speakers
  • There will be no lack of leading and futuristic themes such as the impact of the metaverse and the perspectives of space travel
  • According to the Politecnico di Milano, 88% of accommodation facilities use at least one digital tool while facilities equipped for smart working grow by 77%

Milan, February 28, 2022 – From tomorrow, March 1st, the swab and quarantine will no longer be required for foreign travelers entering Italy. Another strong signal that we are coming out of the emergency. And even more, we all begin to wonder which of the great changes we have experienced in these two years are temporary and which are destined to remain. According to many industry analysts, sustainability, digital transformation, workation – mix of vacation and work in a nomadic style – and the return of the travel in style will be among the most relevant trends, all in the name of digital transformation and sustainability.

But, as the old saying goes, the best way to predict the future is to create it, making the most of technological tools and human resources. According to the Digital Innovation in Tourism Observatory of the School of Management of the Politecnico di Milanoin 2021 l’88% of accommodation facilities used at least one digital tool as they grow to 77% the realities that have equipped themselves to host smart working workers.

“Bringing Innovation Into Travel”

This is why the rich schedule of conferences, conventions and seminars of BIT 2022, designed by Business International and Fiera Milano, will push even more on the accelerator of sustainable innovationthanks to the common thread “Bringing Innovation Into Travel” which will cross the five macro-areas Food Travel, Hot Topics, Sustainability, Travel Lab e Travel Tech.

There are many and interconnected themes in the area Food Traveldedicated to food and wine tourism. The event ‘The perfect combination of digital solutions and local experience ” will talk about how food and wine tourism is evolving more and more in a state of mind, an experience enabled by the encounter between innovation, tradition and territoriality.

And again, the event ‘Food and wine tourism, greener, more inclusive and social ” will explain how in this segment the traveler feels a growing desire to participate in experiences characterized by a green approach.

Equally rich and diversified are the scenarios presented in the section Hot Topicswhich consolidate the success of the digital edition 2021with the participation of authoritative Italian and international speakers.

The event The impact of the arrival of the metaverse in the travel industry will analyze the social issue of the moment with experts and actors of the supply chain, while Reality space travel: player, first departures, expansion of the customer experience it will deepen a prospect that seems futuristic but which is already a reality, with concrete opportunities for the luxury segment, even considering that the creation of a spaceport in Italy is hypothesized.

The appointment ‘The metamorphosis of business travel: the strategies that are dictating the recovery ‘ will help operators prepare for a decisive relaunch in business tourism through hybrid formulas to safely manage all stages of the journey, while ‘Risk manager: the profession of the future ‘ he will explain the factors that will make this figure indispensable, hitherto more widespread in other sectors.

An opportunity to look to the medium-term future with the most important players in the supply chain will be ‘Journey towards 2025 with the top players of the Italian travel industry ‘with the participation of institutions, tourism bodies, tour operators and travel agencies, MICE and hospitality operators, up to carriers.

A scenario that also sees innovation as a transversal topic will be ‘Technology and partnership: this is how tour operators are designing their own future ‘, which will explore how to combine the growing role of technology with the consulting value of travel agencies. The digital ecosystem, together with sustainability and best practices, will always be at the center ”High-performance technology for a journey capable of preserving the climate: some practical cases’.

‘Who will win the organized tourism e-commerce challenge?’ will explore the boom over the past two years in the traveler’s use of more direct digital contacts, such as whatsapp, which require to be present in all touchpoints.

One of the keys to the relaunch will certainly be the greater professionalism of the operators to whom BIT Milano dedicates the entire macro-area Travel Lab.

Among the many events to promote professional growth ‘Technology at the service of the circular user experience ‘ will focus on improving the user experience through accessible and sustainable innovations, while ‘The future of hospitality learning’ will deepen the theme of the qualification of young talents in the sector through innovative training tools.

There will be focus on next generation topics, such as’Applications of Artificial Intelligence and Predictive Marketing to the Food and Beverage Business’ where we will discuss, among other things, the use of algorithms to optimize resources in this very important segment of hospitality.

Technology is now an established fact in tourism and can help us to support the relaunch in this very particular historical phase, as evidenced by the appointments of Travel Tech.

In ‘Hospitality and safety: innovation will dictate the new guidelines’ the speakers will explain how the new tools will support operators to guarantee guests maximum safety, but also to safeguard economic sustainability.

Another much debated issue at the moment, that of the use of data, will be the protagonist of ‘Why big data are fundamental in the tourism sector and how to transform them into an essential lever ”while ‘Biometrics in aviation ‘ will open a window on a topic that has become very topical with the pandemic emergency.

And, speaking of concepts of the moment, ‘The impact of the arrival of the metaverse in the travel industry ‘ will analyze the impact on the sector of this new immersive mode.

Finally, the events of the macro-area Sustainability which place the Sustainability as a cross-cutting theme.

We are discussing the recovery plan in connection with sustainability, for example, but how to make it happen? We will talk about it in ‘Pnrr and territorial business networks: the great opportunity for circular development’, with focuses on local tourism, disbursement of funds and synergies between public and private actors. Sustainability as a social as well as environmental issue will be addressed in ‘Travel as an ethical approach to the territory and its resources’.

The appointment with BIT 2022 is at fieramilanocity from Sunday 10 to Tuesday 12 April 2022. For information: IG @bitmilano

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