A period of reflection on the survival of our sector gave birth to new restart of the Travel World Escape brandto communicate it is Cristina Laganà, CEO of the project. “We were born in 2019 and we had taken the first steps distinguishing ourselves for our model, already particular, strongly focused on tailor made, focusing on particular characteristics of exclusivity linked to sustainability. However, undergoing an important stop in early 2020 due, like the whole tourism sector, to the pandemic. A stop that was not unproductive – explains the manager -, in the last year the Travel World Escape team has always been present, maintaining operations and bringing the brand to an even more complete and lucid definition of its vision. Today, supported by the optimism of a return to normality for the reopening to world tourism, the whole team is ready for what it is in fact a new beginningeven more clear and aware “.
The drive towards more responsible tourism has become the mantra of the group, to the point of becoming the backbone of Travel World Escape’s objectives. The sense of responsibility towards our planet prompted the team to search for sustainable travel solutionsintroducing the concept of Regenerative tourismwith the desire to be part of an awareness movement towards a defined tourism C.A.R.E. “We have summarized the acronym CARE (Community, Ambient, Respect, Equity), which is summed up in the concept of wanting to leave a better place than how we found it and at the end of the journey we too find ourselves a little enriched “.
The acronym Care
Here’s what it is: “Community: people matter. Everyone has the right to have their basic needs met: improving the well-being of communities is a fundamental obligation for everyone. Travel World Escape aims to be an enrichment tool for host communities. Ambient: thriving ecosystems and biodiversity are integral to the survival of people and our planet. Travel World Escape wishes to share its commitment with travelers so that tourism leaves only a slight trace. Respect: respect for cultural difference is fundamental for our future. Knowing the diversity and affinity between cultures nourishes understanding and fosters connections between peoples. Traveling with Travel World Escape means respecting and enhancing cultural places and identities of local communities. Equity: for tourism to be a growth factor, it must have sustainability at its center, this requires an equitable distribution of the economic benefits it generates, which must remain in place for the benefit of the communities of the country “.
Collaborations and partnerships
Taking this path has meant joining coalitions and international non-profit organizations that work to promote the UN principles for sustainable development. They were squeezed several collaborations with local and world partners who share this line with concrete actions to reach the “goals” of the UNWTO, the brand is among the signatories of the international future of Tourism Coalition of which it shares the principles on which to work actively in the tourism sector.
The values underlying the brand are widespread as a corporate identity and the goal is propose a way to travel that it is an experience of contact with the place of destination, contributing to the local economy, respecting the environment, traveling in a conscious way implies the desire to understand who we are through the encounter with each other, with communities and cultures different from our.