La Milan Fashion Week Fall Winter 2022/2023 is upon us. The edition dedicated to women’s fashion shows, created with the support of the Ministry of Foreign Affairs and International Cooperation and the ICE-Agenzia, will take place from 22 to 28 February 2022, with most of the fashion shows live. The fashion week was presented on February 8 with a press conference chaired by Carlo Capasapresident of Fashion Roomwhich bodes well for a return in style – despite the absence of the Chinacurrently closed due to the tight Covid containment measures.
How to see the fashion shows of Milan Fashion Week 2022
Again, the Camera Moda official platform will broadcast the digital and live shows in streaming. 56 million users tuned in last season – “in terms of digital penetration we are the first in the world” underlines Capasa. And there will be a constantly updated section dedicated to virtual showrooms, both multi-brand and single-brand, with photos and videos of the collections.
Tencent it will act as an intermediary for the public remaining in China. While the partnership with social networks continues, from TikTokto profile @cameramoda, on Instagram, Twitter, Facebook, Weibo. Urban Vision will broadcast the fashion shows in Milano through a big screen positioned in Corso Vittorio Emanueleand the shows will also be visible post in the Fashion Channel from Youtube.
For those who will participate in the presence, the FFP2 mask remains mandatory; with regard to the rules on tampons and Green Passes, the laws already applied in the area are in force. Citizens of countries not approved to European Union standardslike Russia, will be able to enter fashion shows with a valid negative buffer.
Milano Moda Donna 2022/2023, the calendar
Circa 170 the appointments currently scheduled on the calendar (“in the golden years they were around 205”, the president specifies), of which well 67 fashion show fisici (2 double shows) and 69 presentations (59 physical and 10 digital); and then, 8 presentations by appointment and 9 events. A very busy schedulecondensed into 5 full days, one opening and one closing – just like the old days.
The fashion shows of the big names, all live
Milan Fashion Week Autumn Winter 2022/2023 marks the coming back to the fashion show mode for all the major brands, from Fendi a Alberta Ferretti e Roberto Cavalli (February 23), from Max Mara a Prada, Moschino ed Etro (February 24). Then Tod’s, Versace (February 25), Dolce & Gabbana (February 26) and the big news of Bottega Veneta in the evening. Also Gucciwhich usually runs out of fashion month, returns to Milan with an event expected on February 25th.
E re Giorgio Armani not only does he bring Emporio and front line back to the catwalk after the January stop, but for the latter he chooses Sunday to avoid the early diaspora of the insiders – “I thank him for his generosity” says Carlo Capasa. Absent from the calendar the name of Salvatore Ferragamocurrently without creative director following the departure of Paul Andrew.
Among the most anticipated returns, precisely those of Bottega Veneta – with Matthieu Blazy, the new creative director – e Gucci. But also Diesel, Trussardi (which has just presented the new brand identity, starting with the logo) e Plein Sport. “We need the energy to return to the city,” says Carlo Capasa. Back to the live fashion show in Milan too Calcaterra, after the stop in digital. As part of the presentations, many brands are setting up in the city once again, such as La Double J, but also the installations of the Max Mara group with Max & Co. and Efisio Rocco Marras and Weekend Max Mara with I live by Patricia Urquiola.
And again, Francesco Murano (the 2020 winner of Who is on next), Luciano Padovan, Balestra, Cukovy, Andrea Incontri, Ramzen, Bloke, SA SU PHI, Edoardo GalloriniTu Lizè and Vaishali S.
The new names at the debut
Among the new debuts (and new names) on the catwalk, a series of brands present for the first time in the calendar of the Milan Fashion Week Women’s Collection: AC9, Ambush – founded in 2008 by the Korean-born couple Yoon and Verbal, Andreadamo, Aniye Records, Cormio, Ferrari, Hans Kjøbenhavn, Husky, Palm Angels e Tokyo James.
Valentinoas announced at the beginning of the year by Pierpaolo Piccioli, will host the show of Marco Rambaldi, scheduled for February 23, to give it maximum visibility: the first step of a project that will be renewed at every fashion week. While Miss Sohee will be supported by Dolce & Gabbana with a presentation.
Among the events that will animate Milan Fashion Week extra paradeson February 27 the screening of documentary dedicated to Elio Fiorucci, Free spiritat the Triennale, as part of the Fashion Film Festival (originally scheduled during Milano Moda Uomo in January). Bulgari will host the Bulgari B.Zero1 Avrora Awards – Celebrating women and their talent at Bocconi University on the same evening, while trade fairs such as White (at the Mudec museum from 24 to 27 February) e Lineapelle (dal 22 al 24).
The main event is the opening of Fashion Hub in a new location within theADI Design Museum at the opening of fashion week, this year dedicated not only to the project We are made in Italy (WAMI collective) which gives visibility to 5 color designers, but also to the 1st edition of Designers for Ethical Fashion: a section dedicated to the theme of moda ethics and social, with a particular focus on disadvantaged women and victims of violence, migrants and refugees. The 5th edition of the project is also back Designer for the Planetwhich sees brands such as Varnish e Raree Show.
And Italian fashion also helps foreign designers, with the 7th edition of Budapest select: the collective parade is also foreseen on February 26th. Finally, the Camera Buyer award for young designers from the Fashion Hub, with collateral projects Fashion Bridges e Inclusive Backstage.
The official calendar of MFW Autumn Winter 2022/2023
Tuesday 22nd February
18:30 – 21:00 CNMI FASHION HUB OPENING
Wednesday 23 February
10:00 WE ARE MADE IN ITALY – BLACK LIVES MATTER IN ITALIAN FASHION (DIGITAL)
12:00 MARCO RAMBALDI
15:00 DEL CORE
17:00 ALBERTA FERRETTI
20:00 ROBERTO CAVALLI
Thursday 24 February
09:30 MAX MARA
13:30 ANTEPRIMA (DIGITAL)
15:00 MM6 MAARGIELA HOUSE
16:00 Daniel Flock
17:00 EMPORIO ARMANI
21:00 PLEIN SPORT
Friday 25 February
14:00 ONITSUKA TIGER
16:00 ACT N°1
17:00 ELISABETTA FRANCHI
20:00 PALM ANGELS
21:00 PHILIPP PLEIN
Saturday 26th February
09:30 PORTS 1961
10:30 am ERMANNO SCERVINO
11:30 BUDAPEST SELECT
13:00 JIL SANDER
14:00 DOLCE & GABBANA
17:00 PHILOSOPHY DI LORENZO SERAFINI
18:00 TOKYO JAMES
20:00 BOTTEGA VENETA
Sunday 27 February
12:30 LUISA SPAGNOLI
13:30 LAURA BIAGIOTTI (DIGITAL)
14:00 ALEXANDRA MOURA
15:00 GIORGIO ARMANI
17:00 FRANCESCA LIBERATORE
19:00 ANIYE RECORDS
20:00 HAN COPENHAGEN
Monday 28 February
10:00 JOY MERIBE
11:00 MÜNN (DIGITAL)
12:00 VÌEN (DIGITAL)
13:00 FABIO QUARANTA
14:00 IN ASSIGNMENT (DIGITAL)
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