GenePlanet: “With our Health Intelligence platform we prevent health risks”.
“Prevention is better than cure” goes an old popular adage. In Italy we still do little. According to a survey conducted by Bnp Paribas Cardif in 2017, our country suffers a delay in healthcare prevention spending: we allocate just 0.5% of total healthcare spending to this item compared to the EU average which is 3%. Not only. According to Ivass data, in Italy the “out of pocket” expenditure covered by insurance instruments represents just 13.4% of the total health expenditure incurred by citizens, compared to 43% in Germany, 65.8% in France and 76% of the United States.
It is therefore important for the insurance sector to move quickly, looking for new solutions to be integrated into its health offers. One of these comes from GenePlanet, a company active for more than 10 years in the world of medical and consumer genetics (lifestyle). “As far as the medical field is concerned, we mainly deal with non-invasive pre-natal tests (NIPT) and post-natal tests, as well as carrier screening and cancer screening – he tells Insurzine, Matjaz Petrovic, VP of Sales by GenePlanet – In the lifestyle segment, on the other hand, we offer a series of analyzes that map predispositions to metabolism, food, sports, cardiovascular, aging and more. In particular, in recent years, we have developed a platform of Health Intelligence, focusing on the segment defined as prevention and well-being. We have collaborated with important international insurance companies, becoming over the years an innovative player in the field of tailor-made solutions with a focus on people and prevention “. But how does the collaboration with the insurance world develop? “We customize the service according to the requests of the insurance company – responds Petrovic – Our services are integrated into the policy, at the time of signing the customer, if he wishes, activates the service at no additional cost and receives the kit to carry out the test at home. genetic”.
“With our solution – continues Petrovic – we create a win-win situation for everyone. We provide insurance clients with a premium preventive service to support lifestyle and well-being. In this way, we go beyond the concept of cost / risk coverage, adding a service component. The customer could find himself online, on our site, and notice that to get this range of analyzes he would have had to spend several hundred euros, while it is now offered to him as part of his policy. ” After taking the test and completing an online questionnaire that allows the platform to define a Health Score, the subscriber customer will have access to his information divided into six thematic areas with as many dynamic touch points that can be unlocked upon stipulation and renewal of the policy. In this way, the engagement of the person is distributed throughout the year.
To date GenePlanet has collaborated with numerous companies in Europe including Generali, Allianz, Sava and Uniqa. “With them we have developed prevention programs related to insurance products – explains Petrovic – In particular with Allianz (Czech Republic and Slovakia) and Generali (Slovenia, Serbia) we are implementing large-scale programs by integrating our solutions to their products in the event of death, accidents and serious illnesses “.
Among the advantages for insurers who use GenePlanet services there is certainly the potential reduction of the claim. “A statistically difficult factor to prove for now, but it is clear that providing targeted and univocal information for the benefit of the well-being and lifestyle of an insured person can reduce or move forward the probabilistic component linked to certain pathologies and / or risks” concludes Petrovic .
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