Blue beauty: the beauty that safeguards the oceans

Blue beauty: the beauty that safeguards the oceans

What it is and why it matters

The blue beauty o blue beauty is a strand of sustainable cosmetics. Blue cosmetics, exactly like those greenare respectful of the skin and the environment and, in addition, they safeguard the oceans.

Our seas and oceans are unfortunately increasingly polluted and increasingly rich in waste, consisting mainly of plastic. In fact, plastic waste makes up around 80 percent of all waste in the oceans comes from plastic waste.

How come this happens? Over 300 million tons of plastic are produced each year worldwide; half of this exorbitant amount is used to make disposable items.

Of the whole disposable plastic produced, only 9% is recycled. In fact, a large part of plastic waste remains accumulated in landfills or, even worse, is dispersed into the environment.

Thus, every year, more than 14 million tons of plastic pours into the oceans and is found in both surface and deeper waters. The presence of plastic in the waters endangers the health and life of marine animals and, consequently, also ours.

This is because with the passage of time the plastic is reduced into smaller and smaller fragments and subsequently ingested by the fish, the same fish which then constitute a food for those who eat them.

The problem, in addition to putting food security at risk, represents a danger also in general since our existence is deeply linked to the existence of other species and to biodiversity.

In this situation, the importance of reducing plastic waste is evident, first of all by decreasing the production of disposable or disposable items.

The role of cosmetics

As we have seen, waste is a huge problem for the environment and for our health. Reducing the production of waste should therefore be a priority for each of us.

Blue beauty focuses precisely on this aspect of cosmetics. This is because the cosmetics industry produces more than 100 billion annually packaging: jars, bottles, disposable sachets, make-up pods, sample sachets and other disposable products. A lot of this packaging is made from virgin plastic and many are not recycled as they contain plastic in the form of adhesives, films or thin foils, even though they apparently appear to be made of materials other than plastic.

Like many other sectors, beauty is therefore also responsible for the plastics and microplastics found in the waters of our planet, from rivers to oceans. Blue beauty therefore tries to stem this problem, turning to cosmetics manufacturers to reduce the plastic used to package cosmetics and appealing to consumers and consumers, to choose more sustainable products not only in formulation but also in packaging.

How to choose blue cosmetics

I blue cosmetics are beauty products that respect the environment both in the choice of ingredients and in the packaging. The aim is to protect the waterways and, consequently, the whole environment. In fact, eliminating or reducing plastic in packaging prevents waste from reaching rivers, lakes, seas, oceans and aquifers, endangering fauna but also health and food safety for us human beings.

How can consumers choose blue cosmetics? To direct your purchases towards blue products, you need to pay attention to packaging, choosing those in which the packaging is absent or reduced to a minimum. An example are solid cosmetics: soap instead of shower gel, solid shampoo for the hair, solid body creams and toothpastes in tablets or powder instead of in tubes are some solutions that, since they are water-free, allow you to eliminate the use of bulky plastic bottles.

The soaps, to be used instead of the shower gel, can in fact be chosen from those packaged with paper, as well as for solid shampoo and solid body cream, while toothpastes in tablets and in powder are sold in paper bags or jars glass reusable. Those who prefer liquid cleansers to soap and solid shampoo can opt for refillable cosmetics. In some shops specializing in the sale of ecological products, you can find loose personal hygiene detergents: you just need to bring a clean bottle with you to fill, to be reused many times when you finish the product. Alternatively, you can buy cleansing powders to mix in water after purchase to make a shower gel, shampoo or cleanser for the face or hands in just a few minutes.

The use of plastic can also be reduced by choosing packaged cosmetics bottles in glass, as in the case of toothpaste in tablets or powder, or even in recycled and recyclable plastic. You can use these alternatives for example for face cream, for face serum, for some cleansing products such as micellar waters or face tonic.

Reducing plastic to protect the planet and our health is therefore absolutely possible and within everyone’s reach, you just need to know how to orient yourself and choose carefully what to buy.



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