Beauty for animals, beauty products for dogs and cats are the new trend - iO Donna

Beauty for animals, beauty products for dogs and cats are the new trend – iO Donna

Tra shampoos, moisturizers and hair perfumes, the world of beauty animali has grown more and more, so much so that the cosmetic companies that have decided to include in their already famous lines are also increasing products for the care of our four-legged friends.

In fact, it is estimated that the industry of pet beauty will come to be valid between $ 3.6 billion by 2025. An ever increasing demand for these particular “consumers” has given rise to a rapidly expanding market sector.

Beauty for animals, a rapidly expanding market

«I cosmetics for pets they started to conquer space when the attention for the well-being that people had towards themselves was extended with the same intensity to their four-legged friends “he explained Lan VuCEO of BeautyStreams – company that deals with intercepting beauty trends – to the magazine Cosmopolo.

Sharon Stone, Jennifer Aniston and Vanessa Hudgens with their four-legged friends (Credits: Instagram)

“People increasingly see their pets as members of their extended family, and that translates to invest in premium products that improve the quality of life of pets “.

For example, the Spirlulina and CBD are among the most used ingredients in cosmetic formulations for animalsbecause it finds the openness of all those owners who are looking for natural remedies to relieve anxiety and stress from their pets.

They are also becoming more and more defined new activities that have animals as their focusfrom wellness (with spa centers and psychotherapeutic centers for animals) to high-level food services.

Massages, treatments and beauty products for animals

Perhaps in Italy at the moment we are stuck on products for cleanse the fur and moisturize the fingertips, but in the rest of the world more particular treatments are also emerging to take care of the beauty of their animals.

An example is the “Pawdicure” a trend that comes from England and consists of a pedicure complete with nail polish and nail polish for dogs (obviously in special formulations that are not bad for the health of the dog or cat).

There is also no shortage of red light therapies to improve the appearance of the coat, foot massages and face treatments. Or the practices of acupuncture and the sessions of yoga for dogs (i.e. the stave).

Temellini, Diego dalla Palme and By Fama: the Italian brands for pet care

In the panorama of pet beauty brand Made in Italy, there is new cosmetic line of detergents by Temellini Dog-à-porter, composed by short-haired shampoo, shampoo for long coats, detanglingear and eye contour cleanser and balm.

But not only, Diego dalla Palma supports the mantra “Love for Pet, Passion for beauty” and studied a line totally dedicated to the beauty of animals, starting from the shampoo for short, long, medium, black, white hair dogs, for puppies, anti-odor, up to the knot-loosening conditioner, the lotion for the shiny coat and the sanitizing one.

Also Professional By Fama he threw Woof – Pet’s Amore, Sweet shampoo for dog, a product dedicated to the dog’s beauty routine.

The cosmetic formulation of the product has been studied and adapted to the cosmetic need of the animal: the ingredients used to protect the delicate hydrolipidic balance of the skin are all of natural origin, to ensure maximum comfort and preserve the hair structureenhancing as much as possible the softness of the coat thank you with oat extract.

And that’s how pets become too beauty addicted.

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