Refillable beauty products: a sustainable change from skincare to perfumery - iO Donna

Refillable beauty products: a sustainable change from skincare to perfumery – iO Donna

Nand it’s been a long time since the first appeared on the shelves of large-scale distribution refills of bubble baths. Now that sustainability has become a daily subject of discussion, as well as a common goal, refillable beauty products they are no longer an exception but confirm a constantly growing trend, more and more loved by consumers.

Beauty: waste data

According to a study by the Belgian research institute The LCA Center published in 2019, for example, buy the refill, namely the refill of a beauty product instead of a new packaging, it would reduce CO2 emissions by 70%62% of energy used for production and 45% of water.

Credits: Instagram @rosiehw

A nice step forward considering that the beauty sector produces 142 billion packages every year (data are from Zero Waste, nda) where about the 95% is thrown away after a single use and only 14% reach a recycling center.

Refillable beauty products: the future is already here

On paper, the choice of a refillable beauty productin short, it could be one of the many ways to waste less and help the environment. Provided, of course, that you are faithful to a certain product, which is not always the case, thanks to an ever-increasing offer.

If so, you should always undertake to buy the refill.

For their part, companies today they offer refills for any type of beauty product, with an almost infinite choice. There are great classics that adapt to new needs by becoming sustainable and products that are born already conceived in this new guise.

And Angel by Mugler a My Way by Armani: refill fragrances

Fragrances were the first mid-to-high-end products to embrace the idea of ​​refillsstarting from Angel from Mugler. Since its arrival on the market, it has been a real perfume “on tap”, refillable at the “Mugler Fountain” and then thanks to refill bottles. Same choice, although more recent, for Idôle from Lancome.

Today other fragrances have also arrived on the market conceived – right from their conception – in refill version, such as those of the Haute Collection line signed La Perla Beauty. Kept in a dark bottle that protects it from light, the refill is very simple to use and does not allow waste.

Think about the environment too Armani Beauty con the eau de parfum My Way Intense, which can be refilled thanks to a 150 ml bottle. That is results in a 64% reduction in the carbon emissions produced by the fragrance; refilling, in fact, avoids generating the carbon dioxide emissions that would derive from the production of a greater number of bottles. Consequently, less impact also on the use of glass, cardboard, plastic and metal. All materials that are, however, recycled and recyclable.

Refillable beauty products, including skincare

The idea of ​​being able to refill face serums and creams is less immediate, but within a few years many brands have moved in this direction. Among the forerunners, Augustinus Bader, who proposes to be his powerful The Serum than the eye area The Eye Cream. After the first purchase, you can buy the refill directly.

On the same wavelength other high-end brands, such as Estee Lauder, with the Re-Nutriv Ultimate Diamond Transformative Brilliance Serum in rechargeable version, e Guerlainwhich in March will bring the refill version of one of its best sellers to the market, Imperial Orchid The Cream, sustainable right now thanks to the jar made with 40% recycled glass and 100% recycled plastic.

Eco-sustainable choice, among others, for Armani Beautywhich made hers rechargeable Black Cream, Charlotte Tilburywhich allows you to buy the refills of three best sellers, Magic Cream Day, Magic Cream Night e Magic Eye Rescue e Kora Organics with the Berry Bright Vitamin C Eye Cream.

Eco-friendly lipsticks and palettes

But the eco-sustainable turning point of beauty also involves the universe make up.

The first to arrive on the market were the customizable palettes, even if at the beginning it was more a matter of taste than care for the environment. The desire to choose tailor-made combinations that could satisfy every need has been followed by various brands and is still a winner today, as in the case of the palette. Floral Eye Beauty from Gucci. Then it was the turn of the cushion foundation, which give the possibility to buy only the pod refill, and more recently the rossetti.

The last is theIcon Refillable Lipstick from Fenty Beauty, available in seven neutral and three red shades. Wide choice and savings are the strong points of this new course of beauty. More and more popular.


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