1st Italian Digital Health Summit, the “Yalta” of digital communication in Healthcare – AboutPharma

Appointment on May 15th and 16th. The presence of the protagonists of institutions, trade associations, patient associations, healthcare companies, industry and pharmacy has been confirmed

Will be held at the Elfio Puccini Theater in Milan the first Italian event dedicated to exploring the frontiers of communication in the health and pharmaceutical sectors. Il 1st Italian Digital Health Summitconceived and designed by AboutPharma and Medical Devices, and sponsored by the main industry associations – Aifa, Assogenerici, Assosalute, Assobiotec, Federfarma, Fofi, Simg, American Chamber of Commerce in Italy, Public Affairs Association – promises to be the key appointment for the evaluation and consequent relaunch of the commitment of the Healthcare world to digital communication.
A close comparison between all the leading players in the health universe – institutions, trade associations, patient associations, healthcare companies, industry, pharmacies – to identify the state of the art of communication 2.0. Communication from sector operators, but above all communication con the main stakeholders of healthcare professionals: citizens and patientswith their requests and their needs for assistance, often still unsatisfied.
For the first time after the advent of social media, and generally after the spread of digital interaction tools in the world of health, the protagonists of Healthcare will be asked to thematize and discuss the challenges that the new communication techniques launch not only to the players in the sector, but also to the system facing its most radical transformation.
The Summit will be divided into two sessions: on the first day, digital communication in Healthcare for the benefit of citizens and patients will be the theme that will involve leading representatives of institutions, associations, universities and agencies; among the participants, they have already confirmed their participation Alberto GiraudiVice President of AssoGenerici, Alessandro SidoliPresident of Assobiotec, Pierluigi AntonelliChairman dello IAPG – Italian American, Pharmaceutical Group, Stefano RimondiPresident of Assobiomedica, Antonio GaudiosoGeneral Secretary of Cittadinanzattiva, Claudio CricelliPresidente della Simg, Annarosa RaccaPresident of Federfarma, Andrea MandelliSenator and President of Fofi, Nicoletta NicoliSales Director Continental Europe di PR Newswire, Luca ToschiDirector of Communication Strategies Lab of the University of Florence, Federico SerraVice Presidente della Public Affairs Association e Government Affairs & External Affairs Manager di Novo Nordisk, Stefano TaborelliHealth Director of the ASL of Varese, Elena RoccoSecretary General of the Onlus Radio Magica Foundation and Lecturer at the Ca ‘Foscari University of Venice, Mario MauriManaging Partner di Media For Health, Flavia Bruno, Director of the Drug Communication Studies Center of the University of Milan. On the second day, centered on the theme “The New Frontiers of Digital Communication in Healthcare Companies”, the debate will be animated by a direct confrontation between industry and communication experts. Again, they confirmed their participation Enrique HausermanCEO of EG and Crinos, Davide Bottalico‎Country Digital Lead di Roche, Stefano Zagnoni‎Head of Strategic Multichannel and Innovation di Janssen – Cilag, Antony ToscoDirector of Health Outcomes & Market Access at Merck Serono, Leonardo of CrollalanzaDigital Manager di Medtronic EMEAC, Roberto ValentiPartner of the law firm DLA Piper Italy and President of the Life Science Committee of the American Chamber of Commerce.
For all information on the program, Click here

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